From 3rd to 6th May at Feria de Madrid.
The tenth edition of MADRID NOVIAS, the International Bridal Fashion Exhibition, will take place between 3rd and 6th May in Hall 14.1 at Feria de Madrid. Organised by IFEMA, this fair will present the latest ideas in wedding fashion, First Communion attire, party-wear, formal dress, page and bridesmaid attire and complements and accessories for the year 2013 season. The fair will be made up of some 70 firms, including manufacturers, wholesalers, importers, distributors and designers from these sectors.
Eighteen Fashion Shows and an Exhibition
As is now customary, the trade exhibition at MADRID NOVIAS will be complemented by the CIBELES MADRID NOVIAS Catwalk, which will provide the setting for eighteen fashion shows featuring bridal gowns, bridegroom attire, lingerie, party-wear and First Communion attire. These fashion shows will also take place in Hall 14.1, which makes it more convenient for trade visitors to be able to complement their business dealings with the possibility of gaining a personal glimpse of the collections from the leading designers within the industry.
On 3rd May, the fashion parades will feature the latest ideas from Ana Torres, Isabel Zapardier, Rafael Urquizar, Miquel Suay and Lucía Botella for Pepe Botella. The morning of Friday 4th May will also focus on wedding fashion and lingerie, based on the collections of Charo Peres, Jorge Terra, Pol Núñez and Emperatriz.
The programme will conclude with a double fashion show devoted to the latest trends in First Communion and page and bridesmaid attire. Agatha Ruiz de la Prada, Javier Larrainzar, Victorio & Lucchino, Hortensia Maeso para Rubio Kids, Barcarola, Miquel Suay , Lovely Day and Elena Rubio participate at this joint fashion show.
The fair will also host the staging of an exhibition of dresses made from recycled materials and inspired by masterpieces produced by students from the University Design and Innovation School (Escuela Universitaria de Diseño e Innovación) and coordinated by the designer, Juan Duyos. In addition, both visitors and exhibitors will have an image, make-up retouching and eyebrow design service at their disposal, all entirely free of charge, offered by Camerino de Novias.
According to the previews offered by the companies taking part at MADRID NOVIAS, the year 2013 season will witness an abundant use of wild silk, muslin, Mikado and organza, alongside crystal applications, pearls and embroidery. As far as colours are concerned, ivory, natural shades and everlasting white will lose ground to more intense shades such as green, red, blue and even black.
Morning suits and tuxedoes are the two trends that are likely to dominate the bridegroom collections. This classic and sober style will, nevertheless, feature an increasing use of colour and innovative details.
With regard to the latest trends in First Communion and page and bridesmaid attire, the dresses will be cut above the ankle or just below the knee, whilst sleeves will be shortened. Tulle, pleating, blonde lace and embroidery will continue to feature prominently, as will ribbons, casing effects and hand-finished hemstitching.
A Sense of Sobriety Sets the Trend for Weddings and First Communions
According to figures furnished by the Spanish National Statistics Office (INE), throughout the first half of last year, somewhat fewer than 70,000 weddings took place in Spain, a 5.7% decrease compared to the same period the previous year. Civil weddings accounted for two-thirds of the total number, given that more than 45,600 couples decided to choose this option. The number of Catholic weddings came to 23,478 in total, whilst another 300 couples chose to marry in accordance with other religious rituals.
With regard to the outlay required in order to celebrate a wedding, according to a study carried out by the Independent Users-Consumers Federation (FUCI), the average cost of a wedding in Spain came to 14,390 euros, a 12.7% decrease compared to 2010, thus continuing the downward trend that began in 2008.
The reception continues to be the main cost in the wedding budget, accounting for half of the total outlay. The price of this item per guest can come to between 40 and 90 euros, to which we must add music and a free bar, which entails another one thousand euros.
The clothing worn by the happy couple represents another considerable expense. A wedding dress costs a minimum of 500 euros, according to the figures published in this study, to which we must add the shoes, accessories, make-up, hairdo and bouquet, coming to a total of 1,540 euros on average according to FUCI. In the case of men, the cost of wedding attire comes to between 330 and 900 euros.
Wedding unity coins, rings and other wedding details cost another 1,300 euros, to which we must add 725 euros on average for the photographer and the wedding video. Finally, the honeymoon tends to cost at least 1,400 euros, although this depends largely on the destination.
FUCI also analysed the trends regarding First Communion celebrations throughout the year 2011. In this case, based on some 30 guests, families paid out an average of 2,304 euros, a 1% decrease compared to the previous year, which recorded a much more significant decrease of 16%.
According to budget items, we can observe a similar situation to that of weddings: the reception accounts for half of the budget, followed by the clothing (between 50 and 150 euros in the case of a boy and as much as 250 euros in the case of a girl) and accessories. The photographer and other details can come to as much as 600 euros, depending on the case.
A New Fair Project
IFEMA is already working on a new fair project for MADRID NOVIAS, to be introduced at the year 2013 edition. In this respect, the new director of the fair, Francesco Malatesta, has kept in close contact with the exhibitors in order to ensure that the innovative changes that are introduced really do meet the industry's needs and expectations.
In this respect, at its next edition the fair will extend its range of fashion ideas under the headings of party-wear and special events and occasions, thus complementing the wedding and First Communion collections. The fair will also continue to progress towards a new fair concept, based on change of name and a new image. The dates of the fair may also be brought back by at least two weeks.
MADRID NOVIAS is open from Thursday, 3rd May to Saturday, 5th May, from 10.00 am to 8.00 pm. On Sunday, 6th May, the fair will close at 6.00 pm.