MATELEC EIBT CHINA 2013 will leverage the presence of visitors from the Asian market in Madrid to create new commercial opportunities for Spanish companies
-Raúl Calleja, Director of the fair: “MATELEC is reaching out into the world and positioning itself as a global brand among fairs for electrical and electronics technology and solutions”
MATELEC, the International Salon of Solutions for the Electrical and Electronics Industry, which is organised by IFEMA, has reached an agreement with Shanghai CHC Exhibition to hold the Trade Fair MATELEC EIBT CHINA 2013 “Electrical & Intelligent Building Technology” from 27 to 29 March 2013. This represents another step in the internationalisation of the MATELEC brand, in this case in the East Asian market. The project seeks to create commercial alliances and synergies in order to attract visitors, buyers and importers for its clients in Spain. “MATELEC is reaching out into the world and positioning itself internationally as a leading global brand among fairs for electrical and electronics technology and solutions, a strategy already used by the leading brand Light + Building. The added value of this agreement for MATELEC – Madrid is promotion to attract buyers to the Madrid fair, which will have a positive impact on the sales figures of exhibiting companies,” says Raúl Calleja, the Director of the fair.
With this agreement between IFEMA and Shanghai Electrical Design & Research Association, and Shanghai CHC Exhibition, MATELEC is extending its sphere of influence into the East Asian market. This market is of great importance and potential in terms of consumers, urban development, large building projects and civil engineering, and represents a gigantic platform for attracting international visitors and business prospects.
The prestige which the MATELEC brand enjoys worldwide after 15 editions, and the 12 years of professionalism and experience of CHC Expo will make MATELEC EIBT CHINA the top international trade fair. For the first time it will bring together in a single event in China the electrical and electronics industry and the smart building sector, combining resources nationally and internationally. This alliance has been welcomed enthusiastically by the Asian market, which expects to see more than 12,000 exhibitors and more than 10,000 buyers from China and the rest of the world.
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