EXPOFRANQUICIA 2012 is a unique forum for entrepreneurs looking for new businesses, investors attracted by the franchise business model, and shop owners interested in franchises as a formula with security.
The presence of franchises is complemented by the participation of different institutions and financial entities which provide information on funding and available subsidies.
In Spain in 2011, franchises had a turnover of 26.3518 billion euros, 6.5% more than the 24.6514 billion turnover for 2010
The International Franchise Fair, EXPOFRANQUICIA 2012, held from 19 to 21 April at Feria de Madrid, brings together nearly 300 franchises from Germany, Spain, the USA, Greece, India, Italy, Mexico, Portugal, the UK and Venezuela. The event, organised by IFEMA, has become established as a unique business forum, bringing together entrepreneurs, decision-making investors, and business owners looking for new ideas to steer their establishments towards the franchise model.
All the sectors where the franchise model is well-established are represented at the fair, with the participation of segments such as Travel agencies, Food, Consulting firms, Cosmetics and Beauty, Photography, Ice cream and Confectionery, Catering, Printing, Graphics, Signage, Computing, Fine jewellery, Costume jewellery, Fashion and Accessories, Furniture and Decoration, Leisure, Education, Stationery and Office Materials, Automobile services, Financial services, Property services, Dry cleaning, and other specialist services. All these areas are represented by well-established franchise brands.
Madrid Franchise Forum
EXPOFRANQUICIA 2012 holds the 2012 Madrid Franchise Forum as a complement to the commercial fair, an intense programme of seminars and conferences analysing the most important issues about this economic activity. The Madrid Franchise Forum consists of four Technical Seminars, organised by the consultancies Barbadillo Asociados, Mundo Franquicia and Tormo Asociados and the communications company Hey Avenue.
On 19 April Tormo Asociados will hold a meeting under the title “La oportunidad de franquiciar” (The franchise opportunity). On 20 April, Barbadillo Asociados is organising the II Jornada de Internacionalización de la Franquicia (2nd Franchise Internationalisation Seminar), and on Saturday 21 April, there will be two conferences: Online reputation and Investing in a franchise. How to buy my franchise and How to make my business into a franchise are the aspects addressed by Mundo Franquicia Consulting. Finally, the multimedia company Hey Avenue brings the world of online marketing and social media to the franchise sector with a conference on Cómo multiplicar el retorno de la inversión en Redes Sociales en el sector Franquicia (How to multiply social media ROI in the Franchise sector), and the report Las redes sociales y el sector de la franquicia, una visión comparada (Social media and the franchise sector a comparative view), on Saturday 21 April.
Presence of financial entities and institutions
The presence of franchises and brands will be complemented by the participation in the event of the Official Credit Institute, ICO; the Madrid Chamber of Commerce and Industry; Madrid City Council; Madrid Regional Government; and Aval Madrid. Also, the fair will have an information stand to present the special programmes for entrepreneurs from the Balearic Islands, Extremadura, Melilla, Murcia and the Basque Country. The Spanish Association of Franchisers, AEF, which works for the interests of franchisers in legal issues and provides consulting services will also take part in the fair.
EXPOFRANQUICIA and Idealista.com sign the manifesto “No more empty premises”
In order to facilitate the development of new businesses and use the fair to provide opportunities to owners of retail premises and to investors, EXPOFRANQUICIA and Spain's leading property portal, Idealista.com, have signed the manifesto “No more empty premises”. On the website www.nomaslocalesvacios.com , owners and potential tenants of retail premises can request free tickets to the fair.
The franchise system had a turnover of 26.3518 billion euros in 2011
The sector has healthy expectations despite the present difficult business climate. This is evident in the report "Franchising in Spain" by AEF, the Spanish Franchisers Association, which states that the franchising system saw 26.3518 billion euros in turnover in Spain in 2011. This represented 6.5% growth over the 24.6514 billion euros in turnover at the end of 2010, returning to 2008 levels after two years of slight decline. The main conclusion to be drawn is that this business system has seen the light at the end of the tunnel of the crisis, and is returning to growth in all its variables: the number of chains (both domestic and international), turnover, the number of establishments and the number of employees.
In addition, the number of franchising chains operating in Spain has increased again; at the end of 2011 the system included 947 franchises, 13 more than at the end of 2010. There has also been an increase in the number of foreign brands operating in Spain, from 177 in 2010 to 180 at the end of last year. Also, in terms of number of employees, the system was providing jobs for a total of 240,713 people at the end of 2011.