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Only a few days remain for preferential applications for taking part in FRUIT ATTRACTION 2012

Logotipo Noticia Prensa IFEMA

Companies applying by 30 March will be entered in the first space allocation meeting, which will be held on 23 and 24 April

After this date and until shortly before the Trade Fair opens on 24 October, exhibitors will be allocated the space that is available.

30 March is the closing date for preferential applications for space at FRUIT ATTRACTION, the International Fruit and Vegetable Trade Fair, which will be held from 24 to 26 October. Companies that register for the Trade Fair by this date will be eligible to take part in the preferential space selection meeting to be held on 23 and 24 April. This will enable them to be the first to select the areas of most interest or visibility for their company.

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The high percentage of companies entering this priority awarding of space reflects the expectation surrounding the event and the good outlook for FRUIT ATTRACTION 2012, which has 18% more exhibition space -now occupying 16,000 net square metres-, which around 600 direct exhibitors are expected to occupy.

Companies registering after 30 March and up to a few days before the Trade Fair begins will be allocated the exhibition space available at that time.

A unique commercial opportunity

FRUIT ATTRACTION aims to be the most effective commercial tool for participating companies for the fruit and vegetable industry and the most profitable strategy for sector professionals. Over a three-day period, the Trade Fair will give them the opportunity to meet new customers, make their products known and build contacts during the fair or afterwards, which could lead to new commercial opportunities. To do this, in addition to the brand visibility that comes from taking part in the event, FRUIT ATTRACTION facilitates contact with the industry's entire value chain, particularly buyers with extensive decision-making power invited by the Trade Fair as part of its international guest programme. They include professionals from consolidated export markets, such as Europe, but also areas with high potential for the Spanish fruit and vegetable industry, such as the Middle East and Eastern Europe.

Participants in FRUIT ATTRACTION will also benefit from the intensive advertising and image campaign for the industry, and the widespread coverage of the Trade Fair in the media (both specialist and general), allowing them to position their companies against competitors in the market.

FRUIT ATTRACTION is therefore a unique opportunity for companies in this sector to obtain maximum returns.

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