The fair, organised by IFEMA, takes place from 11th to 13th March, at Feria de Madrid
At its twenty-ninth edition, MODACALZADO+IBERPIEL, the International Footwear and Leather Goods Fair, will present the largest showcase of ideas and new features in Spain relating to footwear and accessory fashion, design, innovation and comfort for the Autumn/Winter 2012-2013 Season.
This grand event organised by IFEMA in collaboration with the Footwear Industries Federation (FICE) and the Spanish Association of Manufacturers of Leather Goods, Travel Items and Related Products (ASEFMA) features the participation of more than 600 national and international brands that present their creations in shoes, bags and accessories that within six months will reign supreme on the streets.
The importance of this event as a trends showcase is guaranteed by the habitual participation of the majority of the brands that set the trend within the world of footwear and leather goods on the international market, such as Magrit, Mascaró, Pura López, Pons Quintana, Castañer, Rebeca Sanver, Pedro Miralles, Martinelli, Sendra Boots, Chie Mihara, Audley, Giosseppo, Victoria, Wonders, Xti, Drap, Robert Pietri, Dimoni and Puntotres. At this edition these brands will be joined by other well-known names such as Desigual, Hoss Intropia and Coronel Tapioca., Satchelbag, Privata, Garvalín, Luis Onofre, Estefanía Marco, Mephisto, Vanilla Moon, Marco Tozzi and Beatriz Furest, among others.
The presence of the leading Spanish brands, which make up the industrial fabric of this sector, also enhances the role that MODACALZADO+IBERPIEL plays as an effective business forum, based on a two-pronged strategy. On the one hand, this fair is the leading event on the national and international circuit, enabling visitors to discover the sheer range and quality of Spain's products; on the other, the fair provides the best trade forum for foreign companies to gain access to the Spanish market.
Precisely in order to promote the Spanish products on show at the fair, MODACALZADO+IBERPIEL has taken a further step forward regarding its international dimension by effectively intensifying its measures abroad, specifically the Foreign Buyer and Foreign Press Programmes that it has carried out in collaboration with the Spanish Foreign Trade Institute (ICEX) for a number of years now and that seek to help open up new markets for the fair's exhibiting companies.
This initiative, which is expected to be deployed most intensively at the September 2012 edition and subsequent editions of the fair, will attract the leading members of the trade media (printed and digital) to the fair, together with independent fashion and footwear retailers/chains from different parts of the world, thus focusing on two distinct working strategies. One strategy will focus on Europe, with a view to securing the loyalty of those companies that already know the fair well, originating as they do from markets where Spanish products are already well established, as is the case with Portugal, Italy, France, the Netherlands, Greece and the UK. Another strategy will be aimed at the countries of Eastern Europe, where the main goal will be to consolidate the appeal of Spanish products in markets such as those of Russia, the Ukraine, the Czech Republic, Poland, Hungary and Slovakia. This strategy will also seek to make inroads in the Middle East, including the United Arab Emirates, Israel and the Lebanon.
One example of the fair's interest in boosting its international dimension at this edition is provided by the Foreign Buyer Programme, an initiative implemented with the support of the Spanish Foreign Trade Institute (ICEX) and the Official Chamber of Commerce and Industry of Madrid (Cocim). This Programme will attract more than 40 professionals to the fair from 11 different countries, including Poland, Hungary, Sweden, Belgium, Austria, France, Denmark, the Ukraine, Uzbekistan, the Czech Republic and Russia. In addition, the fair will welcome a delegation of thirty import companies from the fashion, footwear and accessory industries of Hong Kong and China.
This initiative will be complemented by the Foreign Press Programme that is carried out at this edition, also in conjunction with ICEX, which will attract some 18 foreign journalists from the media specialising in these fields.
This campaign to boost the international dimension of the fair and strengthen its exhibition of Spanish products and services takes place immediately after the measures introduced at last September's edition, consisting of a complete renewal of the fair's conceptual approach, both in terms of format (more open, dynamic and up to date) and with regard to décor and style. In this respect, at the last edition the organisers sought to highlight all of the potential, design and quality that the event is able to offer. The new fair format also seeks to encourage know-how and debate, based on the staging of the area known as Ideaslab, which is promoted by IFEMA with the support of the Spanish Footwear Industries Federation (FICE). This area will host the staging of an entire programme of meetings aimed at addressing the current market situation, with a series of prestigious professionals sharing and exchanging their know-how with members of the retail sector regarding the latest market trends and how retailers can best adapt their business models.
The Valencian Region Presents the Strongest Level of Representation at the Fair
At the twenty-ninth edition of the fair, the Valencian Region, with its deeply-rooted shoe-manufacturing tradition, will once again present the strongest level of representation at the fair among all the regions taking part. In this respect, some 41% of the exhibitors attending the fair come from this region. Furthermore, the fair will also feature the wide-ranging participation of the leading leather goods and shoe-manufacturing regions in Spain, including the Balearic Islands, Castile-La Mancha, La Rioja and Catalonia.
With regard to the international field, some 12.5% of the total number of participants at the fair will be foreign companies from countries such as Germany, the United States, France, India, Italy, the Netherlands, Portugal and the United Kingdom.
An Exhibition Presented in Different Sections
The exhibition presented at his edition will be based on the same philosophy as that of last September. In this respect, Hall 12 features the GLAMOUR and ESPACIO GLAM Sections, which bring together exclusive and high-range footwear and bags brands; the CHIC Section, featuring the latest trends for the most dynamic and ever-changing segment of the market; and NIÑO Section, featuring the children's footwear collections.
Hall 14 will feature the STREET & CASUAL Section, which will present the ideas for city-wear and leisure-wear; and the METRO Section, which will bring together the firms that offer the most daring and ground-breaking products for young people.
The Trends Showcase
Women's footwear next Autumn/Winter 2012-2013 will be ultra-feminine. The starring models will consist of high and slender stilettos that flatter the figure, platforms and wedges that offer women a touch of comfort and sophistication and pumps in all their different forms, featuring designs created to cater for both daywear and evening-wear. Calfskin and glacé lamb, animal prints such as snakeskin and leopard-skin and metallic finishes replete with touches of patent leather will all feature prominently amongst the most elegant ideas.
Under the heading of casual and urban footwear, the collections exhibited at MODACALZADO+IBERPIEL will opt for wedges, half-boots and lace-up boots, both in flat-soled and heeled versions. As far as patterns are concerned, animal prints will once again reign supreme, based on clear references to snakeskin and leopard-skin. However, the brands will not overlook the importance of fur, an ideal material when it comes to protecting wearers from the low winter temperatures.
Animal prints will also be highly popular among the accessories, especially bags, which will reduce their size for next Autumn/Winter and feature semi-rigid and rectangular structures. Alongside exotic animal prints, we will also come across natural stippled and buffed leather finishes.
Innovation and Comfort
Alongside the latest new developments in terms of design, the fair will also present the latest technological innovations applied to the field of footwear. Thanks to the intensive work carried out by R&D and Innovation Departments at footwear companies, today the market offers us soles that absorb the impact of our footfalls when we walk and endow the foot with greater flexibility. We can also find extra-comfortable heels and shoes that reduce the pressure on our feet and legs, stimulating circulation and encouraging a more centred posture for the vertebral column. Visitors can learn about these and many other advances among the ideas presented by exhibitors at the fair.
Foreign Trade Constitutes a Key Source of Growth
Foreign trade continues to serve as the most important source of economic growth for the Spanish footwear and leather goods industry. Thus, over the first eleven months of the year 2011, the footwear sector witnessed an 11% increase in exports. Some 116 million pairs of footwear valued at 1,888 million euros were sold abroad during this period. France, Portugal, Italy, Germany and the United Kingdom head the ranking of most important customers for Spanish footwear.
For its part, the leather goods sector also relied on foreign trade in order to counteract the negative effects of sluggish domestic demand. In this respect, the Spanish leather goods sector enjoyed a 21% increase in exports between January and November 2011, based on a turnover of more than 480 million euros. Listed in order of importance, France, Portugal, Italy, England and Mexico are Spain's leading customers for leather goods.
Attractive Coinciding Activities
Organised to coincide with the trade exhibition itself, MODACALZADO+IBERPIEL will once again present the IdeasLab Area, which consists of a forum for disseminating know-how, sharing information and offering traders a series of important tips that will help them enhance their competitive edge within the marketplace. This Area, which is organised in collaboration with the Spanish Footwear Industries Federation (FICE), will host the presentation of a series of papers on the topics of design, retail trends, business solutions, sales techniques, purchasing processes and visual merchandising, based on the participation of a number of leading experts from the industry.
The fair's organisers have also launched a new edition of the competition known as "#ilovemyshoes", an initiative that seeks to identify the person wearing the best footwear at the fair. Thus, during the course of the fair, a photographer will tour the event taking snaps of shoes that stand out for their originality or unique appeal, as well as their coordination with the rest of the wearer's look. The winner , who will receive an attractive prize, will be chosen by a Jury made up of the fair organisers and various fashion experts, who will assess the quality of the images that are presented and the originality of the designs portrayed in them. The winner will receive two free nights at a hotel in Madrid.
Throughout its three-day duration, the fair will present twelve giant shoe-sculptures (measuring almost 3 metres in height) in Halls 12 and 14, all belonging to the "Shoe Street Art" Exhibition. These creations have been decorated by different urban artists using the techniques of graffiti, painting and collage, thus highlighting the synergy that exists between the world of art and the footwear industry.
This exhibition is promoted by the Technological Institute for Footwear and Related Industries (INESCOP) in order to celebrate its Fortieth Anniversary. The initiative also enjoys the support of the Footwear Innovation Cluster (CCI) and the Spanish Footwear Industries Federation (FICE). This activity seeks to pay homage to the world of footwear and highlight the values of an industry that serves as a world-wide point of reference regarding design, quality, fashion and innovation.
Each of the models, created in the form of a women's slender-toed stiletto dress shoe, is made of fibre glass and polyester. Some of the most striking shoe-sculptures presented at this unique exhibition portray the following: a line of ants crawling up a shoe; a still-life of apples; human figures climbing up and down stairs; and a special photograph album entitled "Made in Spain", replete with some of the most popular faces from Spanish culture, such as Lola Flores, Isabel Pantoja, Paquirri and Camilo Sexto.
The twelve creations presented at MODACALZADO form part of an overall exhibition consisting of thirty models, which will be shown over the next few months in Madrid, accompanying a series of additional activities in which footwear is destined to play a starring role.
Throughout the course of the fair, MODACALZADO+IBERPIEL will remain open from 9.30 a.m. through to 7.00 p.m., on its first two days, and from 9.30 a.m. to 4.00 p.m. on last day.