1-5 February –Wednesday to Sunday - at FERIA DE MADRID
From 1 to 5 February (Wednesday to Sunday), BISUTEX will become the showcase par excellence for the fashion jewellery and accessories industry. More than 350 Spanish and foreign companies and a completely up-to-date exhibition will make up a forum for information and business featuring all of the new developments and fashion trends that have been launched for the Spring-Summer 2012 campaign.
As is customary, BISUTEX will coincide with the staging of INTERGIFT, the International Gift Fair, and IBERJOYA, the International Jewellery, Silverware and Watch Exhibition, within the framework of Giftrends Madrid, the grand meeting-point for the gift, decoration, jewellery and fashion accessory sectors, an event organised by IFEMA that features the participation of some 1,300 companies and that welcomes an average of 50,000 trade visitors at each edition.
In this context, BISUTEX will once again reflect the dynamic appeal of an innovative industry, one that endows the fair with a different and original exhibition featuring thousands of new fashion jewellery collections, replete with the latest colours and designs and an entire range of fashion accessories. All of them will be presented by the leading Spanish manufacturers and importers, as well as companies and brands from Andorra, Germany, Brazil, U.S.A., France, Greece, Italy, the Netherlands, Portugal, San Marino and Turkey. The fair's growing international scope will account for 11% of the participants at this edition, effectively offering trade visitors an enriching overview of the most important fashion trends and new features in other countries.
Furthermore, for the fourth consecutive edition, the ARCHI Area will present a selection of fashion ideas within the boundaries of a differentiated section of the fair that focuses on the latest trends and is especially aimed at companies who are interested in strengthening or launching their brand image.
A Key Instruction Manual
As far as trends are concerned, the fashion jewellery ideas for next season will lean towards a sense of refinement and elegance, based on the incorporation of a series of motifs inspired by nature, especially floral motifs, not to mention a range of slightly more intense shades for the most daring collections. Once again on this occasion, we will come across a combination of materials such as enamel, cloth, wood ... as well as a series of pieces featuring large dimensions. This year, very large earrings will be a real must, designed to lengthen the neck and frame the face. Extra-large rings will be presented as veritable works of sculpture, whilst highly romantic vintage-style bracelets will abound and necklaces will play around with the concepts of excess and colour. Pearls will continue to be synonymous with the idea of seduction, ranging from the most classic versions to a series of cutting-edge ideas, including different four-wheel-drive approaches. Meanwhile, timepieces will acquire certain sophistication and some striking colours. The springtime explosion will bring us a number of new shades: pink, orange, yellow...
Within the extensive world of accessories presented at the BISUTEX exhibition, the headscarves, sunglasses, hair adornments, belts, fans ... will be accompanied by bags in all their different formats. Visitors will come across everything, ranging from large-capacity models, featuring new "doctor's bag" versions, to creations of medium size featuring short handles or small handheld purses, etc. A number of stark contrasts will be introduced that are appropriate to different styles: classic versions of minimalist design; elaborate models that incorporate studs, zips, tassels, floral motifs...; designs of retro appeal, preferably in leather and featuring snakeskin and crocodile-skin prints, etc.
The colours will range from strong, vibrant and amusing shades to eternal white, one of the essential colours of the summer months.
Another of the trends that will emerge strongly at this edition consists of cloth or straw hats, which are tremendously flattering and appear in a series of sun-hat formats, featuring lively colours and cheerful prints, based on a predominant use of stripes and, once again, flowery motifs. Under the heading of glasses, all sizes and designs are valid, including XL versions, small formats, round glasses, glasses adorned with strass, tortoiseshell glasses, gilded glasses featuring animal prints and even glasses covered in spots. As far as headscarves are concerned, flowery and ethnic prints will reign supreme. They will be worn at the neck, around the head or in the form of a belt. Fans will be personalised (weddings, horoscopes ...) or filled with flowers, fruits and stripes.