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HOME Press  >  MODACALZADO+IBERPIEL Presents Some Favourable Marketing Prospects for Its Next Edition in March 2012

A number of leading footwear brands in their respective segments have already confirmed their participation at the fair, alongside other names, such as Hoss Intropia, Karhu, Coronel Tapioca, Privata, Garvalín and Latinas, among others

The fair will once again feature the IdeasLab Area, promoted by FICE, based on a comprehensive programme of practical activities aimed at traders, including, as a new feature, a series of product presentations from various outstanding brands

The twenty-ninth edition of MODACALZADO+IBERPIEL, the Footwear and Leather Goods International Fair, which will take place from 11 to 13 March 2012 at Feria de Madrid, presents some favourable marketing prospects. The favourable response that has been witnessed to date from companies within the industry promises a similar level of participation at the next edition of this fair organised by IFEMA to that witnessed at last September's edition.

With still three months to go before the event itself, a number of large footwear firms such as Mascaró, Sacha London, Pons Quintana, Rebeca Sanver, Xti and Callaghan have already renewed their participation at the exhibition, effectively backing the new fair format that was unveiled at last September's edition, which featured a new location (the thematic area for fashion-based events at Feria de Madrid known as DC Area 12.14), together with an integral change in décor. All of these changes were also warmly received by buyers, who demonstrated the highest levels of satisfaction and goal fulfilment of the last four years, according to a survey carried out by MODACALZADO+IBERPIEL upon conclusion of the September edition.

The fair's comprehensive transformation has led a number of new companies of very different style to join the fair, such as Hoss Intropia, Coronel Tapioca, Karhu, Privata, Garvalín and Latinas. These new participants, alongside various segment leaders who emerge as unconditional supporters of the event, confirm the role of MODACALZADO+IBERPIEL in its capacity as the best

for the industry in Spain, one where participants can discover the latest new ideas in footwear and leather goods for next season, in this case for the Autumn-Winter 2012/2013 Season.

Coinciding with the trade exhibition, MODACALZADO+IBERPIEL will also once again feature the IdeasLab Area, a forum designed to cater for the diverse information and guidance needs of traders within the industry. This section of the fair is promoted by FICE, the Spanish Footwear Industries Federation, and will feature an attractive and comprehensive range of activities and conferences based on an eminently practical approach. As a new development on this occasion, a series of product presentations will be staged by a number of outstanding Spanish and foreign brands.

In addition to all this, the organisers of MODACALZADO+IBERPIEL will continue to progress with their campaign to renew the fair's appeal. In this respect, over the next few editions they will gradually introduce new contents that are designed to attract new exhibitors and visitors, as well as promoting the fair outside Spain in order to consolidate the event's position on the international trade fair circuit.

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