SALON LOOK INTERNACIONAL, the Image and Integral Aesthetics Exhibition, has selected a total of sixteen products from the beauty care and hairdressing sectors for its First Innovation Gallery, which will be presented at the next fair's staging, from 28th to 30th September at Feria de Madrid.
The Jury at this first edition of the Innovation Gallery was made up of the following professionals: Miguel Vidal, President of Videocinco and Chairman of the Organising Committee at SALÓN LOOK INTERNACIONAL; Julián Bayón, a doctor specialising in beauty care and a Scientific Consultant at the Fifth Beauty Care Congress at SALON LOOK INTERNACIONAL; Rosa María Cruz, President of FANAE, the National Federation of Beautician Associations; Carmen Esteban, Technical Director at Stanpa, the National Perfume and Cosmetics Association; Amelia Larrañaga, a journalist specialising in beauty care matters; Juan Manuel López Romero, a Doctor in Organic Chemistry at the University of Malaga; Mikel Luzea, President of Club Fígaro; and Luis Romero, President of Intercoiffure.
The purpose of the First Innovation Gallery is to promote the latest cutting-edge products and services developed by the image and beauty care industry and presented at SALON LOOK amongst trade visitors and members of the media.
The Presentation of the Diplomas for companies whose products have been selected to take part in the Gallery will be staged on Friday 28th September, coinciding with the inauguration of SALON LOOK INTERNACIONAL. The Presentation Ceremony will take place in the area set aside for the exhibition of the Innovation Gallery products.
SALON LOOK INTERNACIONAL will be open from 9.00 am to 7.00 pm every day.
The winning products are listed below, classified into the categories of Hairdressing, Beauty Care, Natural Cosmetics and Nails and Make-Up.
Illumina Color, from Productos Cosméticos, SLU, presents the most important innovation in twenty years with regard to colour. It has launched 20 shades that can be combined with one another, that shine under any light and that cover up your grey hairs 100%, providing greater protection for your hair and up to 70% greater reflection of the light.
Anti-Hair Loss Laser Treatment with Nano-Technology, from The Cosmetic Republic, is the first treatment that combines latest-generation laser treatment with concentrated SAF100 anti-hair loss technology with nano-spheres. This treatment has been formulated to halt hair loss and encourage the growth of new hair shafts, thus achieving a stronger, thicker and healthier head of hair.
Bo-Toxe Capillaire, from Sevenhair SLU, offers effective technology designed to recover hair vitality thanks to an injection of keratin and hyaluronic acid. Its formula stimulates the production of keratin, collagen and elastin. In this respect, this is a three-in-one product: it hydrates, it restructures and it repairs the hair.
Frizzdom By Style Masters (Revlon Professional), from Colomer BPP, is the first disciplining service featuring a 100-day anti-frizz effect, which retextures the hair and allows you to straighten it with ease, recovering its wavy shape. Its effect is reversible, offering exceptional shine and silkiness. It can be applied rapidly and features no unpleasant smells or unwanted gases.
Orofluido Colour Elixir, from Colomer BPP, presents the first ammonium-free permanent colouring system on the market that incorporates the Orofluido serum. It facilitates bright colours and rinses with up to three shades for total hair coverage. Its exclusive formula is based on a combination of argan oil, cyperus root oil and linen seed oil, with a new alkaline agent.
I+D+I (Método para una Educación Creativa), from X-Presion Producciones, Hairkaos S.L.L. This creative studio has been developing cutting and colouring tools and systems for seven years with a view to offering professionals a series of innovative working systems.
Specifically, the X-presion R&D and Innovation Project is a method designed to ensure creative training, providing hairdressers all over the world with a new universe of possibilities when it comes to enhancing their skills, based on a different and valued-added service.
Plancha Touch 2 Titanio Ti Creative, from Hair Systems Project AGV, has launched a series of mirror plate titanium hair irons. Titanium, when combined with heat and contact with the hair, generates millions of negative ions, thus sealing the cuticle entirely. This equipment features four pre-established temperatures and a final finish designed to prevent the user from burning his or her fingers.
Nioxin, from Productos Cosméticos, SLU. Nioxin has built up some considerable experience when it comes to managing hair loss problems with treatments tailor-made to address every need. Its innovative technology facilitates thicker and more dense-looking hair, without any side-effects whatsoever.
Ediciones Estética Internacional has been selected for its version of Estética Magazine for Ipad, which professionals can download from Appstore. With this version, professionals can select, save and compile their favourite pages at the personal number known as "My Estética".
Beauty Care Category
Cremology Cosmética Personalizada is the name of the latest new idea from Termosalud, S.L. This consists of a revolutionary cosmetics product based on the idea of total personalisation. Thus, a digital diagnosis is carried out using medical equipment in order to evaluate different layers of the skin and create a cosmetics product that is tailor-made for each skin. Some 50,000 different options are available.
Skintronics by D. Bioclinic, S.LThis product consists of the first fractional laser that has been approved for non-medical use for the treatment of facial wrinkles. This equipment's effectiveness is proven by various clinical skin ageing studies.
Syneron-Candela, S.A.-Estyle con Motif is the name of the new beauty care platform that features multiple applications and incorporates pulsated light technology for photo-rejuvenation and diode laser with radio-frequency technology for permanent hair removal.
Sipania-Grupo Almor Consultores, S.L. presents the Photoepilation system, SPS For IPL & DIODO. This method is based on photodynamic therapy, which enhances the effects of beauty treatments with IPL and laser (diode) by means of active photo-dynamic agents of cosmetic origin, known as PHOTODYNAMICS. This method does not require the hair to be darker than the skin, boosts effectiveness and cuts treatment times.
Dermosthetique Visage Amte Age Patch Gel Liftant from Laboratoire Bioesthetique España S.L. This product consists of a hydro-gel pad for the eyes that has an immediate lifting effect. It serves as a cellular activator whose main active ingredients penetrate the skin deeply and offer a boosted moisturising effect.
Natural Cosmetics Category
Scultore Di Corpo by Alissi Bronte, S.L.- This product consists of a combination of essential oils that mould the figure, eliminating fat in a natural manner and favouring the absorption of adipose tissue. The product is applied with a series of gentle massages all over the body, featuring a greater application in localised areas.
Nails and Make-Up Category
Osé Eyelash Extensions by Atrévete Distribución. These products offer users the opportunity to attach a natural eyelash without any contact with the epidermis. According to the results desired, natural or sophisticated, professionals are able to mix length, width, colour and quantity of extensions. Placement is odourless and relaxing and comes with the added benefit of a collagen and vitamin treatment for the area around the eyes, thanks to Osé's patches! It lasts between 60 and 90 days.