• The new office will promote the Madrid Region among visitors who attend congresses and fairs at the exhibition centre
The Head of the Regional Government's Department for Economic Affairs and Taxation, Percival Manglano, accompanied by the Chairman of the IFEMA Governing Board, José María Álvarez del Manzano, the Chairman of the IFEMA Executive Committee, Luis Eduardo Cortés, and the Head of IFEMA, inaugurated the Tourist Information Office belonging to the Madrid Regional Government at IFEMA exhibition centre on 14th September. In this respect, the exhibition centre constitutes a key location for the reception of tourists, given that it is the leading fair operator in Spain and one of the most important trade fair bodies in Europe.
This inauguration forms part of the collaboration agreement that exists between IFEMA and the Madrid Regional Government aimed at enhancing the promotion of tourism throughout the Madrid Region and raising awareness of the activities that take place at Feria de Madrid.
In this sense, IFEMA has made a space available for the Madrid Regional Government to set up an office at which it can promote tourism throughout the Region among companies and visitors attending the events that take place at the exhibition centre. For its part, the Madrid Regional Government undertakes to provide information services regarding IFEMA and its fairs at all of the Tourist Information Offices located throughout the Madrid Region.
The Madrid Region has seven tourist offices, including the new IFEMA office that has just been opened: an office located at Duque de Medinaceli, an office at the Atocha-AVE Train Station, another office at Chamartín Train Station, the offices located at Terminals T1 and T2 at Barajas Airport and an office located in the Plaza de la Independencia, which opened to the general public last August, coinciding with the Pope's visit.
The opening of this new office forms part of the Madrid Regional Government's ambitious policy to boost tourism, in its capacity as a strategic sector within the Region's economy and a means of generating wealth and employment.
Over the first six months of this year, some 120,000 consultations were attended, of which three-quarters were made by foreign tourists. The most frequent questions were linked to accommodation, museum and exhibition timetables and the Santiago Bernabéu Football Stadium, followed by tourist buses, shows such as bullfighting and flamenco, leisure facilities, shopping areas and excursions to towns such as San Lorenzo de El Escorial, Aranjuez and Chinchón.
More Than 2.6 million Visitors at IFEMA
The decision to set up this new office is based on the Madrid Region's importance as a destination for business tourism. IFEMA alone welcomed some 2.6 million visitors to its 81 events in the year 2010, of which 827,000 were professionals. Furthermore, 28% of the foreign tourists who visited the Madrid Region as a main destination in 2010 did so for reasons of work or business or to attend fairs and congresses, according to Frontur.
Furthermore, the success of the Regional Government's decision to boost tourism is confirmed by the excellent results that have been recorded regarding tourist arrivals. Thus, over the first seven months of this year, Madrid achieved a figure of six million tourists, which represents an increase of 6.3% compared to the same period last year. This figure is also higher than the growth average for the country as a whole (4.6%).
MADRID REGIONAL GOVERNMENT
Puerta del Sol, 7.
Tel.: + 34 91 580 20 70
web page: www.madrid.org
Press and Communication Office
Feria de Madrid
Tel: +34 91 722 50 90
web page: www.ifema.es